Online Profiles – Managing your Identity

Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. Then there are others who use the internet as a platform to build brand names that are actually personal names. For you to advertise your own name as a brand, you need to create a profile as an identity.

Creation of an online identity is an easy task. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. Sometimes you want only some parts of your life revealed on search engines. This creates a problem for many people. You want to hide some parts of your life online. How can you achieve this?

You cannot talk about online identity management without including search engine optimization. The advantage of using search engines is that you are in control of determining what appears. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.

The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.

Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.